HubOnline featured in SOLD Magazine

An overview of our roadmap, from SOLD Magazine issue Jan-Feb2011

Usability and Portability define HubOnline’s roadmap for 2011

HubOnline, one of the leading providers of real estate software in Australia and a division of REA Group, is moving forward with an exciting development plan under the direction of its new management team, in place since August 2010.

The first step of the journey was the development of HubStudio, a brand new real estate website platform that was launched to the market in November 2010. At the heart of HubStudio is a simple and powerful content management system that allows agencies to gain full control of their website. At the click of a button, users can add, edit, remove pages, or activate functionalities developed exclusively for real estate needs, such as property alert subscription, testimonials, or social media integration. “You would not buy a house without the keys, and it should be the same with your website”, says Nicolas Pierret, HubOnline’s General Manager. Also, frequently updating your website is the best way to ensure relevance and rank high in search engine results, yet most websites make it difficult and even costly to add pages and content. HubStudio provides intuitive user control, via a simple console, which any agent is invited to discover and test by enrolling in the free trial programme offered by Hubonline on its website.

Next, HubOnline will be enhancing its flagship office software Agency Pro, planned for 2011. “Usability and Portability are what real estate agents need most today, and they are what defines our development roadmap”, Nicolas says. Expect innovation around the simplicity of the user interface and a better fit of the software to the new portable devices such as smart phones and tablets like Apple’s IPad. “The sales agent’s place is in the field, prospecting and closing deals. We are developing the tools to do that more effectively than ever before”.

In parallel, HubOnline continues to support its clients’ online presence by broadening their reach, via mobile-compatible websites or integration with popular social media spaces like Facebook or Twitter. “These days there are so many spaces for the agent to compete in that it can become overwhelming. Our mission is to package it all into one simple gateway for them”, says Nicolas.

Keep an eye on www.hubonline.com.au for more.

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